Re-Loc is a UK based company that developed a new product to help to accelerate the process of positioning metal reinforcement bars inside concrete bricks. The Re-Loc product is a clip that fits tightly inside the brick’s cavity and attaches to the bar, holding it securely in place as the cavity is fillled with concrete. The team had already developed a rough design and proved that it could perform its intended job, but problems arose when it came to the high manufacturing cost of the product. Re-Loc approached Altair ProductDesign to explore ways of reducing material use and cost from the part and to bring the design to a production level.